Frank, a public relations practitioner, uses social media to not only relay messages to the company’s key publics but also identify issues that require attention of strategic managers. What is Frank modeling with this interactive communication?
a. excellence theory
b. symbolic-interpretive model
c. corporate branding
d. disclosure model
a. excellence theory
Communication & Mass Media
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Shot/reverse-shot cutting is most commonly used in
a. dialogue sequences. b. chase scenes. c. reestablishing shots. d. sequence shots.
Communication & Mass Media
In most circumstances, you should keep your visual aids on display throughout your speech.
Answer the following statement true (T) or false (F)
Communication & Mass Media
Shaw would argue that which of the following "requires mutual influence?"
A. buzzing B. gestures C. interaction D. primary needs
Communication & Mass Media
Oceana created a(n) ______ to establish a recognizable brand and make the issue more accessible to lay audiences.
A. ad B. poster C. cartoon D. story line and life-sized mascot
Communication & Mass Media