A color cannot be trademarked since it cannot be kept from use by other businesses
Indicate whether the statement is true or false
False
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Geodemographic segmentation is a combination of census data with psychographic information
Indicate whether the statement is true or false
________ involves using in-store promotions and advertising to extend brand equity to "the last mile" and encourage favorable point-of-purchase decisions
A) Differentiation B) Shopper marketing C) Social media marketing D) Retailer marketing E) Segmentation
Identify and explain the five psychological factors that contribute to mismanaged agreement (the Abilene Paradox).
What will be an ideal response?
The James Corporation has four departments with data as follows: Service Departments Operating Department CafeteriaMaintenance MillingFinishingBudgeted costs$12,000$10,000 $42,000$38,000Number of employees1210 8466Labor hours1,5001,250 5,2504,750? ? ?Cafeteria costs are allocated on the basis of number of employees. If the step-down method is used with costs of the Cafeteria allocated first, the amount of cost allocated from the Cafeteria to Maintenance would be:
A. $0 B. $625 C. $750 D. $698