The term synergy comes from the Greek word synonym, which means "synchronized."

True

False


ANS: False

Communication & Mass Media

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An exploration of the meanings of the word intelligent is an example of a speech of definition

Indicate whether the statement is true or false.

Communication & Mass Media

Which of the following is NOT one of the strategies of persuasion?

A) to influence what listeners will think about B) to move people from belief to action C) to move people from one belief to another D) to cause listeners to change their minds E) to increase listeners' understanding of the topic

Communication & Mass Media

According to the Leckenby and Wedding categories for copy testing, which of the following dependent variables are part of the cognitive dimension of impact?

a. Attitude change b. Exposure c. Intention to buy d. Liking/disliking

Communication & Mass Media

The Equal Employment Opportunity Commission (EEOC) is concerned with intent, NOT effect.

Answer the following statement true (T) or false (F)

Communication & Mass Media