What are technology transfer agreements? Discuss some of their merits and demerits.
What will be an ideal response?
A technology transfer occurs when a business licenses its intellectual property to another firm. These contractual agreements generally permit a company to quickly penetrate a foreign market without incurring the substantial financial and legal risks associated with direct investment. It permits an intellectual property owner to grant to another the right to use protected technology in return for some form of compensation. This generally takes place through a licensing agreement. Licensing provides numerous benefits for both licensors and licensees. Licensors directly benefit by receiving royalty payments and gaining a presence in a market that might otherwise be inaccessible. Furthermore, by licensing, a business minimizes its physical and financial presence overseas, thereby reducing the risks of suffering devastating losses in the event of an expropriation. Despite its many benefits, technology licensing is not without its drawbacks. Perhaps the greatest risk is that the licensee, after gaining access to the licensor's technology, will sever the licensing relationship and become a competitor. If a licensor does not closely monitor the activities of a licensee, it runs the risk that the licensee will produce inferior products or provide inferior service. Further, some licensees cannot be trusted to honestly report their use of the licensed technology.
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Answer the following statements true (T) or false (F)
1. Research has shown that grit may be as important as intelligence on the job. 2. The most well-known motivation theory is Maslow’s hierarchy of needs. 3. According to Maslow’s hierarchy of needs theory, when a need is not satisfied it is set aside and other needs are focused on. 4. To motivate people, leaders need to focus on hygiene factors. 5. A goal such as “do your best” is more effective than specific goals.
Which of the following is not described in the chapter as a message variable that contributes to a persuasive effort?
A. arrangement of the information B. using humor C. giving a range of evidence D. stating explicitly what is desired
Sparks Company produces and distributes two types of garden sculptures, Plain and Fancy. Budgeted cost and activity for each of its three activity cost pools are shown below. The company plans to produce and sell 64,000 plain units and 49,150 fancy units. ??Budgeted ActivityActivity Cost PoolBudgeted CostPlainFancyPackaging $360,00070,000 finished units130,000 finished unitsMaterial handling$262,500140,000 total parts210,000 total partsProduction setups$125,0005 total setups20 total setupsa. Compute the approximate overhead cost per unit of Plain under activity-based costing.b. Compute the approximate overhead cost per unit of Fancy under activity-based costing.
What will be an ideal response?
What is a "bricks-and-clicks" strategy?
A. a strategy where retailers with physical stores offer better discounts than what is available online B. a strategy that allows shoppers to purchase the same merchandise available in a store at home by shopping on a retailer's website C. a strategy where online retailers offer better discounts than what is available at a physical store D. a strategy where items purchased online can be picked up at a physical store E. a strategy where physical stores will match the price of an online retailer