What is a "bricks-and-clicks" strategy?
A. a strategy where retailers with physical stores offer better discounts than what is available online
B. a strategy that allows shoppers to purchase the same merchandise available in a store at home by shopping on a retailer's website
C. a strategy where online retailers offer better discounts than what is available at a physical store
D. a strategy where items purchased online can be picked up at a physical store
E. a strategy where physical stores will match the price of an online retailer
Answer: B
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