The debt to equity ratio equals
A) stockholders' equity divided by total liabilities.
B) stockholders' equity divided by long-term liabilities.
C) total liabilities divided by stockholders' equity.
D) current liabilities divided by average stockholders' equity.
C
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Which of the following is a focus of the new concept of marketing?
A) Mmaking a profit is the only end result of selling products. B) emphasizing the product rather than the end consumer C) achieving objectives by pushing products toward consumers D) using integrated marketing mix to achieve profits
Quinton sells irrigation equipment to farmers. He tells a prospect, "Did you see how well your neighbor Bill Emerson's crops did last year in spite of the drought? He is one of my long-time customers." What kind of suggestive selling is Quinton using?
What will be an ideal response?
Write a note on value propositions
What will be an ideal response?
A strategic group
A. consists of those industry members that are growing at about the same rate and have similar product line breadth. B. includes all rival firms having comparable profitability. C. is a cluster of industry members with similar competitive approaches and market positions in the market. D. is made up of those firms having comparable profit margins. E. consists of those firms whose market shares are about the same size.