Which of the following is a focus of the new concept of marketing?
A) Mmaking a profit is the only end result of selling products.
B) emphasizing the product rather than the end consumer
C) achieving objectives by pushing products toward consumers
D) using integrated marketing mix to achieve profits
D
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Which of the following examples best represents product form competition in drip coffee machine category?
A) other brands of coffee drip machines B) percolators and espresso machines C) juicers and water purifiers D) pots and pans
Recommendation reports are highly structured, using a consistent outline and a compare-and-contrast discussion
Indicate whether the statement is true or false
Responding to pressure after a problem has arisen is known as
A. proactive change. B. refreezing. C. reverse mentoring. D. reverse brainstorming. E. reactive change.
A public awareness advertisement that aims to convince people to give up smoking features three teens bungee jumping off a bridge. When they reach the ground, each grabs a soda can, opens it, and takes a sip. As the third person takes a sip, the can explodes and kills him. The final screen reads, "No other product but tobacco kills every third consumer." By placing the strongest point in the ad at the end, the ad's source is hoping its message benefits from the
A. recency effect. B. primacy effect. C. credibility effect. D. compliance hierarchy. E. sleeper effect.