Silent __________ is a technique used to generate creative ideas. It is one recommended way to help you find a topic for your presentation.

Fill in the blank(s) with the appropriate word(s).


brainstorming

Communication & Mass Media

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The visual relationship between the items on a visual aid is known as the ________

Fill in the blank(s) with correct word

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. One advantage of advertising on radio is that you can purchase time for your ads at the last minute. 2. One disadvantage of advertising in monthly magazines is that you need a long lead time to purchase space for your ads. 3. A good advertising campaign can get people to buy a bad product over an extended period of time. 4. Consumers will often pay more for a product that has a premium image attached to it by advertising. 5. Subliminal advertising using hidden sales messages is considered to be highly successful by major advertising agencies.

Communication & Mass Media

A creative group is distinguished from other types of groups because it ______.

a. focuses on advising, comforting, and raising consciousness on issues b. evaluates or creates new concepts or products c. produces a best solution for a problem d. builds or sustains relationships

Communication & Mass Media

All of the following are assumptions of Media Ecology Theory EXCEPT

A. media infuse every act and action in society B. media fix our perceptions and organize our experiences C. media cause more problems than it solves D. media tie the world together

Communication & Mass Media