Which of the following generally is considered a limitation of the balance sheet?
a. The balance sheet reflects the current value of a business.
b. The balance sheet reflects the instability of the dollar.
c. Balance sheet formats and classifications do not vary to reflect industry differences.
d. Due to measurement problems, some enterprise resources and obligations are not reported on the balance sheet.
D
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The three categories of message strategies coincide with the three components of attitude
Indicate whether the statement is true or false
In India, only about 10% of men who shave use Gillette razors. Worldwide, 50% of male shavers use Gillette products. To achieve greater penetration in India, Gillette rolled out a no-frills brand that costs 15 rupee ---- about 34 cents
The Gillette Guard has a lighter handle that is cheaper to produce. It also lacks the lubrication strip found in Gillette's more expensive razors, and replacement blades cost only 5 rupees (11 cents). This use of data and process are described as: A) demand pattern analysis. B) income elastic analysis. C) factor analysis. D) market estimation by analogy. E) multidimensional scaling.
Which of the following is most likely a disadvantage of viral marketing?
A) Viral marketing usually takes time to make an impact. B) Viral marketing is very expensive. C) Marketers have little control over who receives the viral message. D) Viral marketing messages are offensive to the audiences who are not a part of the targeted market. E) Viral marketing messages are blocked by most search engines.
Consumer's expectations of doing new things with varied kinds of information in ways that create value have resulted in the emergence of _____
a. the sales-orientation philosophy b. the production-oriented philosophy c. communicator valence d. on-demand marketing