Psychology suggests that because of the _________ the conclusion is important because listeners often remember what is said at the beginning and end of a talk rather than what comes in between.

a. primacy effect
b. recency effect
c. primacy-recency effect
d. None of the choices is correct.


c. primacy-recency effect

Communication & Mass Media

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Which of the following statements about working as a corporate PR professional is correct?

a. Job stability is highly susceptible to economic downturns. b. PR departments tend to be large and competitive. c. Compensation and benefits are typically low. d. PR usually reports to the marketing department.

Communication & Mass Media

What was the goal of Baskin-Robins’ Wacky Summer Flavors campaign?

a. gain traditional and online coverage b. increase name recognition c. brand season extension d. new audience development

Communication & Mass Media

Shadows are relatively unimportant in revealing the threedimensionality

of an object

Indicate whether the statement is true or false.

Communication & Mass Media

What do we call our perceptual mechanism to group visual information into

simple and relatively stable configurations?

a. media aesthetics b. psychological stabilization c. psychological closure d. reductionism e. symmetry of the frame

Communication & Mass Media