The number of times within a specified time period that an average person or household is exposed to an advertising message is known as ________
A) impact
B) frequency
C) amplitude
D) reach
E) depth
B
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Derrick is a clinic director running a downtown Chicago facility for a large nonprofit health organization. He receives most of his strategic direction from the organization and supervises several department managers in his workplace. Derrick is a
A. first-line manager. B. middle manager. C. tactical manager. D. functional manager. E. coordination manager.
Michaela would like to have $10,000 for a European vacation in four years. Currently, she has saved $8,000. If she puts $8,000 in an account that earns 6% interest, compounded annually, will she be able to take the vacation in four years?
What will be an ideal response?
What is a feature of globalization?
a) Increasing interconnectedness b) Absence of borders and barriers to trade c) Increasing global competitiveness d) All of the above
In rapidly changing industries or those where purchased goods and services comprise a _____ portion of product or service costs, management usually recognizes the need to place purchasing in a _____ position in the organizational hierarchy
a. smaller….higher b. larger….lower c. larger….higher d. median….lower e. There is no relationship between the level of purchases and the placement of purchasing in the organizational hierarchy.