Not every speech needs a title; however, a title is necessary in all of the following situations except

A. when there is to be advance publicity.
B. when there is a printed program.
C. when the audience will be mystified.
D. when the speaker is going to be formally introduced.


Answer: C

Communication & Mass Media

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Arbitron is known for

A) tracking television network audiences. B)measuring radio audiences in local broadcast markets. C) using people meters. D) tracking audience members who cross-over from one medium to another.

Communication & Mass Media

The first approach people took in developing a theory of leadership was the __________

approach. a. style b. competencies c. functions d. contingency e. trait

Communication & Mass Media

This was the first nationwide grassroots fund raising campaign on behalf of medical research

A) The Danny Thomas - St. Jude's Children's Hospital Foundation B) The Jerry Lewis Muscular Dystrophy Association Labor Day Telethon C) The Susan G. Komen Race for the Cure D) The Great American Smoke-Out E) The March of Dimes

Communication & Mass Media

Defining the problem is the first step in the reflective-thinking method for small group discussion.

Answer the following statement true (T) or false (F)

Communication & Mass Media