This was the first nationwide grassroots fund raising campaign on behalf of medical research
A) The Danny Thomas - St. Jude's Children's Hospital Foundation
B) The Jerry Lewis Muscular Dystrophy Association Labor Day Telethon
C) The Susan G. Komen Race for the Cure
D) The Great American Smoke-Out
E) The March of Dimes
Answer: E
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Study groups are difficult to organize and be productive. What is a basic principle to follow when working in study groups?
A. limit the group to participants that will help the learning process B. meet at least two times a week C. spend the first part of the meeting gossiping to become better acquainted D. designate a leader to lead all the meetings
A PR firm conducted a game show on behalf of the pharmaceutical company WeCare. The participants were initially asked to watch a television program about the use of used syringes and the risk of contractingAIDS
Later, they were asked to remember the content from memory. What method did the PR firm employ here? a. Day-after recall b. Content analysis c. Readership survey d. Benchmark survey
What kind of behavior is forbidden by journalists’ ethical standards for accuracy?
a) Making up quotations b) Creating hypothetical events to focus stories around c) Manipulating misleading photographs d) All of the choices
Although Burke's theory has been influenced by Aristotle, Burke's ultimate purpose was to displace Aristotle's original thinking.
Answer the following statement true (T) or false (F)