With an ever-increasing number of people getting their news online and via social networks, why does this diverse and fluid field of media consumption represent challenges and opportunities as well as dangers for the public relations profession?
What will be an ideal response?
These environments provide opportunities to deliver content directly to specific publics without concern for geographical boundaries or the need to place a news item with traditional media for it to be disseminated. However, there are drawbacks; most critically the standards required in the traditional press release can loosen without a “gatekeeper” to check facts and format. What goes out on the Web and in social networks may not have the rigor, clarity, and veracity of carefully vetted information. Yet, with the evolution of digital and social media, the PR writer benefits from access to forms of distribution that allow for reaching more people, more frequently, and at less cost. It’s essential that professional standards are maintained in this cornucopia of media to ensure your organization is well represented with clear, accurate, and concise writing that communicates credibility.
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One-way ANOVA compares
a. one variable across one group b. one variable across two or more groups c. two or more variables across one group d. two or more variables across two or more groups e. the variance between two variables
Josh realizes that his presentation to a group of young men at a juvenile detention center will be difficult. He decides that they are more likely to take his advice if he shares past experiences from his own juvenile run-ins with the law
What key competency of effective communication has Josh taken into account as he prepares his talk? a. expression b. structure c. others d. purpose e. context
As an example, a campaign to change an audience opinion might use both qualitative and quantitative measurement, but for different purposes. Explain how.
What will be an ideal response?
The Postal Act of 1879 increased literacy and reduced cover prices, and ________ fueled the booming interest in mass circulation magazines after the Civil War.
A. the emergence of several well-known columnists B. a growing immigrant population C. the spread of the railroad D. interest in social movements