Daily Fresh is a multinational food and beverage company. One of the new products that Dairy Rich intends to introduce includes fiber added to chocolate
The packages will include data that each chocolate bar contains five grams of fiber and the various health benefits of including more fiber in one's diet. In this case, Daily Fresh intends to use _____.
a. informational labeling
b. persuasive labeling
c. individual branding
d. family branding
ANSWER: a
Daily Fresh intends to use informational labeling, which is designed to help consumers make proper product selections and lower their cognitive dissonance after the purchase. Persuasive labelling is the other form of labelling.
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