Which of the artistic proofs focuses on the rhetorical use of emotions in order to affect audience decision making?
a. pathos
b. ethos
c. logos
d. cothos
A
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All of the following represent steps in Monroe's Motivated Sequence for a persuasive message EXCEPT _____
A. visualization B. satisfaction C. accomplishment D. action
Surveys can often reveal what kinds of information from interview subjects?
What will be an ideal response?
Nonverbal messages that convey emotional meanings are
A) emblems. B) regulators. C) adaptors. D) affect displays.
The text states that to help ensure that PR practitioners in organizations must do which one of the following to help ensure that campaigns to succeed?
a. develop several budgets for a campaign so it is scalable to the organization’s goals b. prepare more than one rationale for the campaign’s objectives c. anticipate and respond to internal coalitions and decision-makers d. remove obstacles to campaign approval by ensuring that objectives are relevant to target audiences