Metamessages are messages ___________
a. about other messages
b. that do not include feedback or feedforward
c. that include psychological noise
d. occurring only in the speaker’s head
Answer: a
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Magazines survived the assault of television by reinventing themselves and appealing to a narrower, or focused audience in a process called
A) competition. B) sponsored magazines. C) demassification. D) vanity publishing.
This refers to seeing things and making judgments from your own perspective rather than from the perspective of others?
A) ethics B) individualism C) publics D) diversity E) ethnocentrism
If I am exploring the extent to which an audience shares common experiences among their peers, I am probably assessing the demographic variable of
a. age. b. gender. c. group membership. d. education.
The group of players who exchange time and money for media space and access to audiences is:
a. media companies b. above-the-line employees c. below-the-line employees d. advertisers