The triple bottom line focuses on all of the following except
a. profits.
b. people.
c. the planet.
d. precedence.
ANSWER: d
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Identify two elements included in the 12 categories of marketing variables that are organized into different categories under the 4 Ps classification
What will be an ideal response?
One afternoon, the clerk at the customer service desk of a large retail store got bored and started stating different return policies to each customer. Customers waiting in line and overhearing the different policies would probably feel that the store's handling of returns lacked
A. intangibility. B. procedural fairness. C. variability. D. organizational fairness. E. explanatory fairness.
The before-tax cost of debt, rd, is the same as the:
A. yield to maturity (YTM) associated with the firm's bonds. B. dividend yield associated with the firm's common stock. C. average coupon rate on the firm's bonds. D. return on equity if the firm has no preferred stock. E. the firm's marginal tax rate.
What do the current growth and characteristics of emerging markets show in terms of their future potential?
What will be an ideal response?