Max travels by plane on a business trip even though he is terrified of plane rides. As he anxiously sits through take-off, he becomes aware of his attraction to the woman sitting next to him and begins to talk with her. What led to Max becoming more attracted to this woman than he would normally have been?

A. reductionist account
B. ignorance-is-bliss account
C. excitation transfer
D. arousal switching


C. excitation transfer

Communication & Mass Media

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Communication & Mass Media