The first stage in the organizational buying decision process is

A. problem recognition.
B. purchase decision.
C. antecedent states.
D. information search.
E. alternative evaluation.


Answer: A

Business

You might also like to view...

Which statement is true about automation of American factories?

a. Automation has led to an increase in the number of factory jobs available. b. Automation has allowed American industries to produce more with fewer workers. c. The cost of using robots and automation in factories is steadily rising. d. Automation of factories has not benefited American workers.

Business

Jake had an appointment at the doctor's, but couldn't make it on time because he was caught in traffic. By the time he reached the doctor's office, the doctor had already begun with the next patient. This illustrates the ________ of services

A) variability B) heterogeneity C) perishability D) intangibility E) homogeneity

Business

Crest toothpaste has used a ________ style of advertising to convince buyers that Crest is better than other brands at fighting cavities

A) testimonial evidence B) technical expertise C) scientific evidence D) mood or image E) fantasy

Business

Which of the following is NOT one of the five needs in the hierarchy of needs theory of motivation?

a. social needs b. safety needs c. intrinsic needs d. esteem needs

Business