Information & design assistance intranet and asset management are systems of a(n) _______
a. brand
b. minimally augmented product
c. core product
d. augmented product
d
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In terms of market segmentation, the usage segmentation approach offers each of the following advantages, except:
A) a meaningful classification scheme based on the actual behavior of customers B) ability to reduce a large volume of customer data to a few, concise clusters C) ability to measure the growth of each cluster and the migration of customers from one cluster to another D) ability to compare a firm's customers with customers from competing firms
Which influence tactic risks undesirable side effects such as resentment?
A. Exchange B. Pressure C. Coalition D. Ingratiation E. Legitimating
A project organization:
A) is effective for companies with multiple large projects. B) is appropriate only in construction firms. C) often fails when the project cuts across organizational lines. D) is most helpful for ongoing projects with no termination date. E) is most helpful when the work contains simple and unrelated tasks.
BioChem Corporation, ChemCo Company, and DexLabs Inc make and distribute toxic chemicals. In a product-liability suit against all of these parties, the court is most likely to impose market-share li-ability if it cannot be proved which of the parties
A) ?was in privity with the injured plaintiff B) exercised the least amount of due care in making the product. C) ?supplied the particular product that caused the injury. D) holds the largest share of the market for the product.