Which of the following is a period cost?
A. Factory foreman salary for the motor production line.
B. Indirect labor.
C. Direct material.
D. Miscellaneous supplies used in production activities.
E. Advertising expense.
Answer: E
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A(n) ________ includes all the key elements of the situation and the benefits the target customer is looking for in a given purchase
A) acid test B) value proposition C) storyboard D) Pareto chart E) marketing mix strategy
Stage Technologies is a London-based company that supplies engineering solutions for the entertainment industry. It has helped the boy-band Westlife make a flying entrance onto stage and provided stage-rigging packages for the Princess cruise line. The company was established in 1994 after a couple of production designers decided that the automation of theater productions could be done more safely and more efficiently by using modular production rather than the old "build-as-needed" formula. The company installs wenches, stage lifts, and other equipment commonly used in stage productions. The equipment is designed so it can be operated from a single console without heavy lifting. Both opera companies and theaters see the benefit of such a system, but many are reluctant to buy because of
perceived costs.Joseph Harris is the company's best salesperson. Harris is making a sales call on the manager of a theater that is planning to perform three plays this season that include complicated lifting, flying, and a working trapdoor. The manager is aware of the time, labor, and monetary costs involved in staging these productions and wishes there was an easier way to produce the three plays.The theater manager is most likely at the: A. preconscious level and will require a lengthy sales presentation. B. routine decision level and anxious about the purchase. C. routine decision level with few objections. D. conscious level and easy to sell to. E. unconscious level and will be a difficult sell.
Which of the following statements is descriptive of common stock?
A) Stockholders are considered creditors of a corporation. B) The payment of dividends is required. C) Dividends paid are an expense for the issuing corporation. D) Issuing stock is less financially risky than issuing bonds.
A(n)__________strategy is not possible when the brand name has a negative or vulgar connotation in the local language
Fill in the blanks with correct word.