Strategy implementation can be the most difficult part of the strategic management process. Which of the following is not likely to be a cause of implementation failure?
A. leadership
B. competition
C. organizational commitment to excellence
D. coordination and integration of activities within and outside of the firm
Answer: B
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Which of the following represents the types of data commonly found in the marketing department?
A. Promotional data B. Employee data C. Payroll data D. Tax data
Which of the following is NOT a question a company is likely to ask in assessing project risk?
a. What adverse events are likely to happen? b. What are the possible outcomes of these adverse events? c. Who will be held responsible in case of project failure? d. How can the potential risk be identified?
Frieda is considering advertising her new restaurant on the radio to attract more customers. She knows that in order to attract listeners' attention on the radio, it will be important for her to
A. use a high level of repetition. B. buy a really long time slot to get all the information in. C. be both informal and conversational in tone. D. use a quick speaker to attract attention to the commercial. E. say the restaurant's name and location three separate times.
A firm that enters foreign markets by exporting goods to another country is at the ________ level of global participation.
A. global B. universal C. domestic D. international E. multinational