Which of the following is NOT an example of a demographic segmentation variable?
A) lifestyle
B) income
C) ethnicity
D) gender
E) age
A
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A brand is a shorthand descriptor of the promised value that a market offering delivers to targeted customers and a means of differentiating this value from that of other market offerings
Indicate whether the statement is true or false
Which of the following stages of the product life cycle is likely to see dealers offered promotional assistance from the producer?
A. Maturity B. Growth C. Introduction D. Market reduction E. Decline
You own a home that has a market value of $145,000. There is a first mortgage on the property in the amount of $80,000. Interest rates are currently 7% and the rate on your loan is 4.5%. You wish to sell the property, but are curious about how the sale can be financed. What suggestions?
Financial institutions that accept deposits (that are insured up to a maximum level) from individuals and provide loans are called
A) finance companies. B) depository institutions. C) investment companies. D) nondepository institutions.