An order getter is responsible for selling products to new customers and increasing sales to present customers. Thus, he/she is responsible for:
A. taking orders.
B. promoting products.
C. maintaining long-term relationships with current customers.
D. creative selling.
E. missionary selling.
Answer: D
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When a marketing manager is dissatisfied with the current positioning of his/her product or service and seeks a new perceived advantage, it is called:
A) brand positioning B) perceptual mapping C) brand repositioning D) brand extension
A _____ is responsible for managing an organization's computer operating systems.
A. database administrator B. webmaster C. systems analyst D. system administrator
Which of the following is a form of cheating or undersupply relative to an implicit or explicit contract which usually takes place when buyers cannot easily monitor supplier performance?
A) institutional sale B) business buying C) opportunism D) vertical integration E) contractual transactionism
Leaders who deal with intangible concepts such as vision and change, and are able to motivate and inspire people to realize that change, are called _________ leaders.
a. Contingent b. Transformational c. Transactional d. Postmodern