Answer the following statement(s) true (T) or false (F)

1. The more relevant an objective’s measurable component is to the broader
organizational goal, the more valuable it becomes.
2. A successful campaign would result first in change in the target audience behavior,
then a change in the audience opinion.
3. During the diagnosis phase, the organizational PR practitioners should be sensitive
to the views of internal or executive audiences.
4. Campaign outcomes such as community goodwill, volunteer enthusiasm and brand
equity do not translate to data but can be measured using proxies.
5. Objectives should be written in a way that is neutral in how they are accomplished.


1. true
2. false
3. true
4. true
5. true

Communication & Mass Media

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Communication & Mass Media