Answer the following statement(s) true (T) or false (F)
1. The more relevant an objective’s measurable component is to the broader
organizational goal, the more valuable it becomes.
2. A successful campaign would result first in change in the target audience behavior,
then a change in the audience opinion.
3. During the diagnosis phase, the organizational PR practitioners should be sensitive
to the views of internal or executive audiences.
4. Campaign outcomes such as community goodwill, volunteer enthusiasm and brand
equity do not translate to data but can be measured using proxies.
5. Objectives should be written in a way that is neutral in how they are accomplished.
1. true
2. false
3. true
4. true
5. true
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Market segmentations by gender, age, ethnic background, education, and income are all forms of:
a. demographic segmentation b. geographic segmentation c. VALS typology d. psychographic segmentation
From a human relations approach, communication between workers is encouraged
Indicate whether this statement is true or false.
Define jealousy and identify, describe, and provide an example for the three different ways jealousy can manifest itself.
What will be an ideal response?
Audience-centeredness means that public speakers should
A. avoid choosing topics that are controversial. B. keep the audience foremost in mind throughout the speechmaking process. C. use any means necessary to gain the assent of the audience. D. All of these answers are correct. E. Both keep the audience foremost in mind throughout the speechmaking process and use any means necessary to gain the assent of the audience.