One of the primary tradeoffs at the facility level is space versus equipment
Indicate whether the statement is true or false
True
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Japanese keiretsu is considered to be a strong cooperative strategy that will have an impact in global marketing. Describe what it is and how it can affect U.S. businesses
What will be an ideal response?
A business that has a 75 percent customer retention rate has an an average customer life of 6 years
Indicate whether the statement is true or false
PepsiCo and Coca-Cola sponsor traveling carnivals in rural Latin America to encourage product trial. This element of marketing communications is called ________.
A. personal selling B. sales promotion C. direct marketing D. advertising E. public relations
Neville files a suit against Olina. If Olina fails to respond,
a. Neville must appeal the case to a different court. b. Olina's failure to respond will be considered to be a denial. c. Neville will not be awarded the remedy sought. d. Olina will have a default judgment entered against her.