What aspects should you look at when you analyze audience demographics?
What will be an ideal response?
size, heterogeneity, captive or voluntary status, and composition
Communication & Mass Media
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What does accommodation in public speaking mean?
What will be an ideal response?
Communication & Mass Media
One argument against television advertising is that viewers have the ability to change channels, so TV commercials are not as effective as print advertisements
a. True b. False
Communication & Mass Media
All of the following are identifying characteristics of a well-functioning small group EXCEPT
A) communication saturation. B) a clearly defined leader. C) accountability. D) shared purpose. E) membership roles.
Communication & Mass Media
The five steps of public speaking must be completed in order from one through five.
Answer the following statement true (T) or false (F)
Communication & Mass Media