As Kashi tries to decide how to introduce its new line of breakfast bars, it considers all the advantages and disadvantages of the various consumer sales promotion methods. After careful consideration, Kashi decides to use ____, which are the most widely used form of consumer sales promotion.
A. free samples
B. rebates
C. point-of-purchase displays
D. coupons
E. cents-off offers
Answer: D
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A) personal characteristics B) stereotypes C) perceptions D) attitudes E) psychographics
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