Mercedes-BenzDaimler AG, the maker of Mercedes-Benz automobiles, is planning to launch a new line of downsized luxury vehicles in the United States by 2012. Daimler has experienced a recent drop in global sales attributed to its product mix that focuses on larger luxury automobiles. With increasing fuel prices and stricter U.S. fuel-economy standards coming down the pipeline, Daimler doesn't want to be left behind. Daimler is behind its competition, though. Its German rivals, Audi and BMW, have been relatively successful in the U.S. BMW"s Mini Cooper, demanding as much as $34,000, has already driven away with some of Daimler's potential sales. While Daimler already offers the Smart car in the U.S., the new offerings will not be going after the same consumers.Refer to
Mercedes-Benz. Daimler plans to introduce the downsized luxury vehicles in major U.S. cities, such as Los Angeles, New York, Miami, Atlanta, Dallas, and Chicago, because market research has shown that these metropolitan areas have the greatest potential with respect to the consumers able to purchase a $30,000+ smaller luxury vehicle. Which type of psychographic segmentation does this represent?
A. geodemographic
B. personality
C. benefit
D. usage-rate
E. demographic
Answer: A
You might also like to view...
Bing's Export Co purchased a new delivery truck at the beginning of 2015 . The truck has a cost of $37,000, an estimated life of 5 years, and an estimated residual value of $7,000 . A full year's depreciation expense is to be recorded in 2015 . The truck was driven 20,000 miles during 2015 and 24,000 miles during 2016 . The number of expected miles over five years is 100,000. Refer to information
for Bing's Export Co What is the amount by which double-declining-balance depreciation exceeds straight-line depreciation over the 5-year life of the truck? a. $ -0- b. $ 7,000 c. $37,000 d. $ 6,000
Because rumors and criticism can spread around the world in a matter of minutes, how should companies handle comments on social media sites?
A) Companies should respond on a case by case basis. B) Companies should respond only to positive comments. C) Companies should respond only to negative comments. D) Companies should consult the legal department and other experts before responding to comments. E) Companies should respond using the direct format for messages.
Autumn Services, Inc. acquired 140,000 shares of Spring Metals, Inc. on January 1, 2018. Spring declares a cash dividend of $3.00 per share on February 15, 2019 and pays the cash dividend on March 2, 2019. With the current investment, Autumn Services, Inc. holds 8% of Spring's voting stock. Which of the following will be the correct journal entry for the day when the dividend payment is made (March 2, 2019)?
Cultural practices that affect business, such as relationships in the procurement process, are not a part of any manual, nor can they be described in a series of action steps. They therefore represent an example of ________ knowledge.
Fill in the blank(s) with the appropriate word(s).