Read the following to determine which one accurately depicts what is contained in an expense forecast.
A. an estimate of the costs the company will incur to create, communicate, and deliver the product
B. an estimate of how many units of product the company expects to sell during a specific time period
C. the amount of money the company must pay suppliers to warehouse and ship the product to stores
D. the total amount of debt owed by the company, both short-term and long-term
E. an estimate of the market share for any given product and the cost incurred to reach that market
Answer: A
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Which of the following is a disadvantage of using e-mails in marketing?
A) Non-technical products cannot be promoted using e-mails. B) E-mails are not a cost-effective alternative. C) Customers can filter the e-mails and many won't reach them. D) E-mails cannot be used for prospecting. E) Customer feedback cannot be sought when using e-mails.
Briefly explain in what way subliminal advertising may be effective
What will be an ideal response?
"My direct reports will be Daniella as marketing manager, Katherine as R&D manager, Nick as engineering manager, Cara as projects manager, Emma as procurement manager, and Benito as construction manager. We've worked together for two years, and no one is better than these professionals. They will lead their respective subunit departments, work together in an integrated fashion, and support me very effectively," said Kenny, Executive Vice President for AllStar Technologies. These people represent Kenny's
A. parallel team. B. focus group. C. traditional work group. D. interest group. E. management team.
Under FDA regulations, vitamins such as thiamin, riboflavin and niacin:
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