________ is the act of a customer refusing to enter a service system because the wait is too lengthy
Fill in the blank with correct word.
Answer: Balking
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In terms of evaluation categories, which technique utilizes actual numbers and measures the actual results of the marketing program?
A) message evaluation B) respondent behavior evaluation C) online measurement D) recognition evaluation
LinkedIn is an example of which type of social media site?
A. photo sharing B. corporate blogging C. thought sharing D. media sharing E. social networking
Chaos theory involves concepts known as ______.
A. the butterfly effect B. nonlinearity C. turbulence D. all of these
A firm that reprocesses a product or service it buys before selling the product again to the next buyer is referred to as a(n)
A. reseller firm. B. retailer. C. government agency. D. industrial firm. E. wholesaler.