The __________ lobes are primarily responsible for visual processing
a. frontal
b. occipital
c. parietal
d. temporal
B
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In her geography class, Kelli is asked by the teacher to name the capital of Michigan. Kelli experiences the tip-of-the-tongue phenomenon. What is the best explanation for the tip-of-the-tongue phenomenon?
A. Underlying the tip of the tongue is source misattribution. B. Kelli failed to encode using state-dependent learning. C. The information was encoded using inadequate retrieval cues. D. The answer was repressed.
fMRI scans measure _____ in the brain.
A) oxygenated hemoglobin B) electrical activity C) radioactive glucose D) tissue density
Which of the following threatens the internal validity of an experiment?
a. using more than one dependent variable b. failing to use a representative sample c. using an independent variable with more than one level d. failing to assign participants randomly to conditions
By pairing their products with pleasant images and music on television, advertisers often try to create positive vicariously
a. CAIs b. CERs c. desensitizations d. stimulus discriminations