The FDIC and the National Credit Union Association insures accounts up to
a. $1,000,000
b. $500,000
c. $250,000
d. $100,000
e. $50,000
$250,000
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________ are products such as the Mercedes Benz C-class and the American Express Blue card, that extend historically high-priced brands down-market while retaining their cachet
A) Hourglass products B) Mass market products C) Old Luxury brand extensions D) Masstige goods E) Accessible superpremium products
Shari works at a fast-food restaurant, which requires her always to be cheerful even when customers are rude or impatient. Shari's job involves a large amount of
A. emotional contagion. B. emotional labor. C. mood swings. D. deactivated moods. E. flow immersion.
LiteChoiceproduces six different flavors of sugar-free cookies for the diabetic population. The company also produces a large assortment of sugar-free chocolates targeted at the same population. The two kinds of products—the sugar-free cookies and chocolates—that LiteChoice produces represent the _____ of the company.
A. product chain B. marketing mix C. brand equity D. product mix
Discuss centralization in the context of formal organizations.
What will be an ideal response?