A copyright is valid for 28 years after it is obtained and can be renewed for another 28 years
Indicate whether the statement is true or false
False
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Which statement is false?
A) The general journal is still a necessity, even when special journals are used. B) If a cash payments journal is in use, postings are usually made only at the end of the month. C) All transactions involving the receipt of cash are recorded in the cash receipts journal. D) A purchase of a desk calculator for the office should not be recorded in the purchases journal.
When holding costs and price elasticity are high, the manager should use:
A) trade deals. B) rebates. C) sweepstakes. D) couponing.
The grid layout is well suited for customers who are primarily interested in the hedonic benefits offered by a store.
Answer the following statement true (T) or false (F)
When strategic managers assess the competitive power of company resources, what matters is
A. whether customers are aware of the resource and view it positively enough to boost the company's brand name reputation. B. whether the resource is technology based or based on superior marketing know-how. C. whether the resource is something rivals are unable to perform, if it is an important differentiating product or service feature, how strongly it contributes to the company's brand image, and if it is the foundation of a cost-based advantage. D. whether the resource is really competitively valuable, if it is rare and something competitors lack, how hard it is to copy or imitate, and how easily it can be trumped by the substitute resource strengths and competitive capabilities of rivals. E. whether it helps differentiate a company's product offering from the product offerings of rival firms.