What is a buying center? What are some implications of buying centers to the marketing manager?
What will be an ideal response?
The buying center is NOT a place. A buying center includes all those persons in an organization who become involved in the purchasing process. Membership varies from company to company.
Marketers must identify the players in the decision-making unit so that interaction can take place. Once the members of the buying center are identified, the marketer should identify the role(s) played by each member and their relative influence. This determines where sales efforts should be concentrated. Finally, a marketer should identify each member's evaluative criteria to focus on correct attributes in a sales presentation.
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Answer the following statements true (T) or false (F)
1. Diminished ethics by businesspeople is one of the drawbacks commonly associated with the use of social media. 2. People comprehend less than half of a typical verbal message. 3. The main purpose of those with an evaluative listening style is to try to determine the speaker's main message and important points. 4. To be a better listener, you should not distract the speaker with questions.
The role of customer insights manager is typically a support role across a company's strategic business units (SBUs)
Indicate whether the statement is true or false
Calculate the preferred and common dividend per share for the following. CommonStock Preferred Stock Dividend CompanyShares Shares Div./Par Cumul. Declared Earthly Wonders16,000,000 2,000,000$6.50 No $32,200,000 Pref. Common Arrears Div./Share Div./Share None
What will be an ideal response?
A person may hold legal title to a good if:
a. the good exists b. the good has been identified to the contract c. the good is in the possession of a third party d. choices a and b are correct e. none of the other choices are correct