When speakers appeal to their audience to become what they feel they are fit for, to be all that they can be, or to be the best that they can be, they appeal primarily to _____ needs

A) safety
B) self-actualization
C) self-esteem
D) physiological


B

Communication & Mass Media

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A medium or method of communication is said to be "media rich" if it has all of the following characteristics EXCEPT

A. a focus on a mass of people. B. potential for feedback. C. the variety of language that communicators use D. several verbal and nonverbal cues that can be processed by senders and receivers.

Communication & Mass Media

A major goal at the beginning of a conversation is

a. to talk until the other person feels comfortable enough to respond. b. to ask closed-ended questions. c. to talk primarily about oneself. d. to show interest in the other person. e. None of the above

Communication & Mass Media

When Dora's friend shared some bad news with her, tears came to her eyes. A few days later, Dora watched her grandson receive a prestigious award, and soon had tears in her eyes. Dora's similar responses in two different situations demonstrate that nonverbal communication is __________.

A. bound to culture B. more believable than verbal communication C. ambiguous D. less significant than verbal communication

Communication & Mass Media

Lucille is the type of manager who uses the personal approach to management. All of the following statements describe the personal approach except:

a. Lucille uses partial rules and guidelines. b. She does not give preference to any employees. c. She expects her employees to follow established rules. d. She tolerates difference in individual styles for getting the job done.

Communication & Mass Media