Chandra and Michael are a young married couple. They currently drive an SUV but would consider buying a smaller, more fuel-efficient car now that the prices on those models have come down
They shop at their local organic shop when they are making a special meal, but they more frequently shop at their local supermarket. Chandra and Michael are interested in composting, and even took a workshop on how to start their own compost bin, but getting started just hasn't been a priority for them. Chandra and Michael would most likely be classified as belonging to the ________ group.
A) LOHAS
B) green marketing
C) social marketing
D) Conventionals
E) Drifters
E
You might also like to view...
Interactive marketing emphasizes the targeting of individuals with personalized information, and it also engages the customer with the product and company in some way
Indicate whether the statement is true or false
Keurig, a coffee machine manufacturer, sells high-quality espresso machines at a very low price but provides low-cost refills of varietal coffee pods at a relatively higher price than rivals. Explain this business model.
What will be an ideal response?
Extron Electronics makes coaxial cables for connecting computers to all types of peripheral devices like printers, modems, and fax machines. For the benefit of its customers, Extron provides a laminated card with pictures of all the possible cable connections that a customer could need. With this card, a customer can order from one to any number of connectors with as many feet of cable as is needed. Orders can be placed using a toll-free number, a fax number or an e-mail address. Company reps are also available 24-hours a day in case the customer is not sure which drawing on the card matches his or her needs. Orders are shipped within 48-hours of receipt. If a customer is not completely satisfied with his or her order, Extron has a 100 percent satisfaction guaranteed return policy. Which
of the following trends that has influenced the development of services marketing concepts and strategies as illustrated by Extron's focus on customer service? A. Increased competition in professional services B. The increasing importance of service industries to the U.S. and world economies C. Manufacturing firms are placing increased emphasis on providing services D. The growth in information-based technology E. The increase of government regulation of service industries
Under the RUPA, a partner violates the duty of loyalty if the conduct furthers the partner's own interest
a. True b. False Indicate whether the statement is true or false