This type of leadership behavior has been shown to have a positive impact on employees' attitudes in collectivistic cultures because the care, support, and protection provided by these leaders may address employees' need for frequent contact and close personal relationships.
A. Paternalistic
B. Participative
C. Authoritarian
D. Autocratic
Answer: A
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Pepsi creates an advertisement suggesting it sponsors the U.S. Olympic basketball team by showing a basketball game in a commercial. This is a form of:
A) stealth marketing B) direct ambush marketing C) incidental ambush marketing D) indirect ambush marketing
Why do firms employ more than one persona to gather information about target consumers?
A) Within a group, consumers usually exhibit similar tastes and preferences. B) The distribution of income and wealth are more or less equal across different customer segments. C) Although customers have unique needs, essentially their basic needs and requirements are the same. D) Any target market may have a range of consumers who vary along a number of key dimensions. E) The firms want to provide consumers with a greater number of product choices.
The ViVi brand is a line of designer clothing for pregnant businesswomen. If its owner believes that professional women in other countries have a need for conservative maternity wear, the owner of the small company would most likely hire a(n) ________ to locate and negotiate with buyers in other countries.
A. licensee B. joint venture partner C. licensor D. franchisee E. export merchant
A widespread example of using information technology to enhance customer service is the use of apps for mobile devices that enable consumers to deposit a check
Indicate whether the statement is true or false.