One of the best methods for creating and rewarding brand loyalty among consumers who might otherwise switch to competing brands is a:
A. directed coupon mailing
B. sweepstakes
C. loyalty marketing program
D. trade sales promotions
E. sampling program
Answer: C
You might also like to view...
Which of the following is true of conventional distribution channels?
A) Channel members have complete control over each other. B) Channel members seek to maximize their own profits. C) Channel conflict is governed by formal mechanisms. D) Channel members are assigned roles according to a clearly defined framework. E) Channel members work exclusively for the good of the organization.
Which of the following is TRUE regarding the Supreme Court's modern rulings on regulation of interstate commerce?
a. The Court allows federal regulation of almost anything related to interstate commerce. b. The Court permits only state regulation of most interstate commerce. c. The Court has excluded every type of service provider from federal regulation. d. The Court allows limited federal regulation of interstate commerce. e. No regulation of interstate commerce is permitted by the state or federal governments.
In business, which of the following describes communication with people who rank below you?
A. Upward communication B. Lateral communication C. Downward communication D. Horizontal communication
Learning more about the powerful effect that culture has on behavior will help you reduce friction and misunderstanding in your dealings with people from other cultures
Indicate whether the statement is true or false