Which of the following is NOT a type of software prototyping?
A) revolutionary
B) static
C) incremental
D) throwaway
B
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Explain how managers can decide to capture the vision of where an organization should head in a catchy or easily remembered slogan. Cite at least three examples of company slogans that capture a company's vision.
What will be an ideal response?
AIDA applies to persuasive messages that are written using a direct organizational strategy
Indicate whether the statement is true or false
René operates The Spicy Chocolatier Café chain of restaurants. "The Spicy Chocolatier Café" is
a. a certification mark. b. none of the choices. c. a service mark. d. a trade name.
To help a firm achieve a competitive advantage, each distinct activity performed in the value chain needs to
A. reduce the causal ambiguity and the social complexity of the firm's source of success. B. contribute to the firm's strategic position as either low-cost leader or differentiator. C. create a static fit between the company's internal resources and the external environment. D. reduce the immobility and the heterogeneity of the firm's resources.