A(n) _____ designates the channel to be used, the specific vehicles, and the insertion dates of advertising
a. advertising response function
b. media schedule
c. AIDA plan
d. ad outline
ANSWER: b
A media schedule designates the medium or media to be used, the specific vehicles, and the insertion dates of the advertising. There are four basic types of media schedule: continuous, flighted, pulsing, and seasonal.
You might also like to view...
Parks Company reported an increase of $370,000 in its accounts receivable during the year 2016 . The company's statement of cash flows for 2016 reported $1 million of cash received from customers. What amount of net sales must Parks have recorded in 2016?
a. $370,000 b. $1,000,000 c. $1,370,000 d. $630,000
There are a number of factors that will increase the odds that you will close the sale. List the guidelines for closing the sale that have universal application
What will be an ideal response?
The Basel Convention on Transboundary Movements of Hazardous Wastes has been adopted by over 150 nations
Indicate whether the statement is true or false
A bakery invests $40,000 in a light delivery truck. This was depreciated using the five-year MACRS schedule shown above
If the company sold it immediately after the end of year 2 for $21,000, what would be the after-tax cash flow from the sale of this asset, given a tax rate of 40%? A) $11,520 B) $9480 C) $3792 D) $17,208