What links (if any) exist between demand segments and strategic industry groups?
What will be an ideal response?
Imagine a chart that presents a list of demand segments cross-tabulated against a list of industry
groups. It is possible that there will be perfect correspondence, indicated by a line of diagonal entries
in the chart. But it is unlikely. More typically, members of a strategic group will serve more than one
segment, while each segment may secure products and services from more than one industry group.
This is another illustration of the difference between demand and supply concepts, which is why
there are reasons to consider each in turn.
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Answer the following statement true (T) or false (F)
For years, when considering new products, marketers at Celestial Seasonings asked themselves, "What would Stacy think?" Stacy was a fictional character representing 25- to 50-year-old educated, upper-income women who rarely watched television but did a lot of reading. "Stacy" represented Celestial's primary
A. strategic business unit. B. sustainable competitive advantage. C. target market segment. D. positioning strategy. E. internal strength.
Most financial statement analysis explores some aspect of a firm's
a. profitability, only. b. risk, only. c. value, only. d. profitability, or its risk, or both. e. employee turnover.
Grenville Osborn Corp., a commercial bank in the United States, faces legal action for its private dealingsin the securities market and in selling insurance. TheGrenville Osborn & Co. is in violation of the:
A. Sarbanes-Oxley Act. B. Glass-Steagall Act. C. Gramm-Bliley-Leach Act. D. Securities Act.