Why did George Gallup abandon quota sampling?
A) too time-consuming
B) pressure from the political correctness movement
C) difficulty in pinpointing public opinion closer than 4 points
D) too expensive
Answer: C
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The premise of ______ is to explain and predict relationship maintenance.
A. dialectics theory B. politeness theory C. communication privacy management D. social exchange theory
The pattern of values, beliefs, and norms shared by group members and that shape a group's individual "personality" is called
A. primary tension. B. structuration. C. group development. D. adaptive structuration. E. group culture.
What is the name for the process of reasoning that uses a familiar and commonly accepted claim to establish the truth of a very specific claim?
a. Inductive reasoning b. Deductive reasoning c. Causal reasoning d. Analogical reasoning
Today, mass media programmers and producers advertising their products through the mass media:
a. think that media messages affect all audience members in the same way b. ignore demographics and psychographics c. construct particular messages for particular groups of people d. are only interested in reaching a large audience