Expression intended to generate marketplace transactions is known as ________ speech
A) paid
B) commercial
C) advertising
D) marketplace
E) restricted
Answer: B
Communication & Mass Media
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Share of voice is the percentage of mentions about a brand/company/organization
Indicate whether this statement is true or false.
Communication & Mass Media
Which term asks if a study really investigated what it was supposed to investigate?
a) Operational validity b) Internal validity c) Post hoc validity d) External validity
Communication & Mass Media
Deborah Tannen’s (1995) research found all but one of the following to be true. Which is false?
A.Women preface suggestions with disclaimers B. Men and women talk differently in group situations C. Women talk more D. Men speak louder
Communication & Mass Media
Sam Peckinpah has been criticized for glorifying, in a romantic way, extreme violence. ___
Indicate whether the statement is true or false
Communication & Mass Media