One of marketing's main goals is to ________
A) transform all promotional efforts into public relations campaigns
B) place the bulk of a firm's messages in digital media outlets
C) control every single message in the promotional mix
D) purchase media time and space as cheaply as possible
E) change consumer behavior relative to a product
E
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Of the five dimensions of personality, the one that is the most valid predictor of job performance is ______.
a. extroversion b. emotional stability c. conscientiousness d. agreeableness
Explain integrated logistics management and the different ways through which a company can achieve it
What will be an ideal response?
________ presentation method is best suited for selling trivial products.
A. Canned sales approach B. Need satisfaction C. Transactional selling D. Problem-solution E. Formula sales approach
FaberRoad, a respected courier brand, is fast losing its market share to competitors who do overnight deliveries of packages or offer lower prices. The company's research department has found that many customers care more about knowing exactly when a package will arrive than getting it the next day. Which strategy would best address the current state of FaberRoad and help it regain its market?
A. diversifying the different types of packages that can be transported and enabling booking through calls B. developing radio tags that could be attached to packages to allow for real-time tracking by customers' PCs and mobile phones C. engaging in expensive advertising with new tag lines and famous celebrities to enhance its brand image in the market D. employing night delivery drivers at a high cost and maintenance charges E. acquiring small transportation companies with cheaper trucks and tempos, rebranding, and using them for deliveries