Culture, when properly aligned with strategy, can be a clear source of ______.
a. happiness
b. contentment
c. competitive advantage
d. employee success
c. competitive advantage
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What will be an ideal response?
Which of the following statements about packaging is true?
A. A package should satisfy not only the needs of final consumers but also those of intermediaries. B. A package doesn't have much promotion impact at retail stores. C. Better packaging almost always increases total distribution cost. D. A good package can aid in the promotion effort, but it's not as effective as advertising. E. All these statements are true.
To be effective as a presenter, you must spend time learning about the audience
Indicate whether the statement is true or false
The purpose of patent law is to
A. give an author of a literary, dramatic, musical, or artistic work the exclusive right to print, perform, or otherwise copy that work. B. provide incentives for increased competition and lower prices by limiting the granting of patents. C. level the playing field between inventors who work for large corporations and those who work on their own. D. guarantee the quality and safety of any product produced or distributed in the United States. E. give inventors of new and novel products the right to exclude others from making, using, or selling products that infringe the patented invention.