A generational cohort is a group of people
A. with the same beliefs and values.
B. who are of the same generation.
C. who are not open to new things.
D. who grew up and went to school together.
E. who purchase only one brand of a product throughout their lifetime.
Answer: B
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Which of the following is an appropriate guideline for effective negotiations?
A. One should keep in mind that during negotiations people have a desire to retain their positive identities. B. The ability to ask probing questions is important to keep the negotiations on track. C. Periodic status reports on what has been decided and what needs to be decided is an effective way of keeping negotiations on track. D. Listening carefully is extremely important. E. All of these
Data mining can be used for each of the following purposes, except:
A) develop profiles of a firm's best customers B) develop profiles of customers who tend to purchase competing brands C) identify current customers who fit the profile of a firm's best customers D) identify current customers who would be good prospects for cross-selling other products
Courtney's employer provides her with an insurance plan that requires her to obtain approval before being admitted to the hospital for surgical procedures. Which variation of health coverage does this illustrate?
A. health maintenance organization B. managed care C. employee wellness D. flexible spending account E. consumer-driven health plan
Coding a message into a form unreadable to an interceptor is called _____.
A. classification B. encryption C. modulation D. demodulation