The Advertising Self-Regulatory Council (ASRC) of the Council of Better Business Bureau is composed of:
A) consumers and legal experts on advertising law
B) judges and law professors from various universities
C) advertising professionals and CEOs of major corporations
D) advertising professionals and civic individuals
D
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Research shows that women in management roles have ______.
A. less education than men B. a lack of human skills C. less inclusion in key networks D. more likelihood to quit their job
Which of the following best describes the return on social media impact model?
a. Takes the gross revenue estimated minus the cost of the social media advertising program divided by the cost of the program. b. Employs statistical analysis to determine how sales trends shifted according to the timing of the social media marketing. c. Calculates the change in the probability of purchase based on the exposure. d. Calculates the difference between the cost to purchase a display ad on a site and the cost of the social media advertising program divided by the cost of the program. e. Assigns a financial value to the resources we use to execute a strategy, measure financial outcomes, and calculate the ratio between inputs and outcomes.
The benefits of implementing an effective supplier certification program include all of the following EXCEPT:
A. Building long-term beneficial relationships B. Increasing supplier base C. Improving responsiveness D. Recognizing excellence
A mattress is currently on sale for $504.96. If the markdown percent is 36%, what was the original price?
A. $323.17 B. $789.00 C. $181.86 D. $798.00