Hard sell ads are characterized by:

a. entertainment
b. seriousness
c. pressure
d. all of the above


c. pressure

Communication & Mass Media

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The Harfield Cognitive Listening Model identifies listening as primarily a(n) __________ function.

A. cognitive B. physical C. reflexive D. instinctual

Communication & Mass Media

When writing a speech, it is important to ________

A) use concrete words and images B) use precise nouns and verbs C) place attribution after a quotation D) A and B E) all of the above

Communication & Mass Media

Corinne explained to her classmates, "Let's take the psychological elements we just discussed and apply them to the issue before us." What is she using to connect the elements of her speech?

A. a partition B. hypothetical question C. transition D. rhetorical question

Communication & Mass Media

When searching for a speech topic, Web directories, such as Yahoo!, are helpful because

a. theygeneratea list of topics divided into categories and subcategories. b. they present material in many different ways. c. the information provided in Web directories is always accurate. d. Web directories will have better ideas for topics than you will.

Communication & Mass Media